George David Gopen

George David Gopen’s Reader Expectation Approach E-learning Series prepares professionals to write clearly and persuasively by centering the experience of their readers. Research in cognitive psychology and psycholinguistics has observed that readers expect to find certain types of information in certain locations within a piece of writing. Unless writers understand how readers read, their writing will not deliver the intended message. In this in-depth online training, Dr. Gopen teaches writers to control their readers’ interpretive processes through structured communications .

Learn more about George and his Reader Expectation Approach (REA)

When applied consistently, the REA framework transforms writing on even the most complex topics.

Why it matters
George’s REA eLearning series offers transformative insights in a self-paced format that has produced remarkable results for writers across professions. Whether communicating complicated topics such as law, science, policy, or grants, training in REA has propelled the careers of tens of thousands of learners over the last four decades, earning them billions in funding.

The lessons of REA are no less critical today, as artificial intelligence floods the Internet with examples of the same, poorly structured writing that has continually obfuscated clear communication about complex topics. Using REA with a critical eye toward editing your AI-generated content can ensure that you won’t be making all the same mistakes being compiled by your large language model.

There are no prerequisites to participate in live REA seminars or e-learning series. Small-group workshops require previous seminar attendance or having viewed the first 7 / 12 e-learning episodes.

What to expect
Viewers can expect an engaging and expansive online instructor-led training. Real-world examples of scientific grant proposals, legal briefs, and college term papers illuminate the crucial interplay between the structure and the substance of prose. You’ll learn how and why the prose works, and doesn’t work. Along the way, George includes highlights from admired writers such as John F. Kennedy, Frederick Turner Jackson, and even a touch of Shakespeare. By the end of the program, you’ll see the English Language, and your own writing, through the reader’s eyes. This improves the effectiveness of professional writing in any field — translating into dollars, success, and recognition.