All 12 Episodes Now Available on Vimeo
Online Writing Training for Professionals Who Need to Be Understood
Dr. George David Gopen’s E-Learning Series is a 12-episode self-paced online writing course available for individual purchase and organizational licensing on Vimeo. It is designed for scientists, researchers, grant writers, lawyers, business professionals, and anyone whose career depends on clear writing. The series delivers the full Reader Expectation Approach (REA) instructor-led training in a flexible format that can be completed independently or used as preparation for live REA seminar and workshop training.
In business, science, law, and academia, the cost of unclear writing shows up everywhere — in proposals that fail to persuade, grants that don’t get funded, and documents that require follow-up to explain. The Reader Expectation Approach addresses these problems at their structural source. Consistent with research in cognitive psychology and psycholinguistics, REA is based on readers’ expectations of finding certain types of information in certain locations within a piece of writing. When writers learn to place critical information where readers instinctively look for it, prose becomes immediately clearer — and more persuasive.
George’s E-Learning Series has propelled the careers of tens of thousands of learners across research institutions, law firms, corporations, and government agencies. A case study of six institutions trained in REA has documented a combined increase of $3.4 billion in funding.
“One of the most valuable twelve hours I have ever spent.”
— Nell Beatty Cant, PhD
Associate Professor Emeritus of Neurobiology, Faculty Network Member of the Duke Institute for Brain Sciences
What You’ll Learn in Gopen’s Reader Expectation Approach
E-Learning Series
George’s REA eLearning series offers transformative insights in a self-paced format that has produced remarkable results for writers across professions. Viewers can expect an engaging and expansive online instructor-led training. Real-world examples of scientific grant proposals, legal briefs, and college term papers illuminate the crucial interplay between the structure and the substance of prose. You’ll learn how and why the prose works, and doesn’t work. Along the way, George includes highlights from admired writers such as John F. Kennedy, Frederick Turner Jackson, and even a touch of Shakespeare. By the end of the program, you’ll see the English Language, and your own writing, through the reader’s eyes. This improves the effectiveness of professional writing in any field — translating into dollars, success, and recognition
Watch:
A Brief Introduction to
The Reader Expectation Approach
Watch: REA Clients Share Their Stories
Watch: E-Learning Series: Episode One
— with our compliments
REA Using REA to Strengthen
AI-Generated Writing
The lessons of REA are no less relevant in the age of artificial intelligence. Large language models generate fluent prose — but fluency is not clarity. AI-generated content routinely places critical information in structurally weak positions, burying the point of a sentence in the middle, separating subjects from verbs with unnecessary interruptions, and failing to signal to readers where emphasis is intended to fall. The result is writing that reads smoothly but communicates poorly.
Writers who have trained in REA are equipped to edit AI-generated content with a structural eye — identifying exactly where a draft is working against its readers and correcting it at the sentence level. In a professional environment where AI-assisted writing is increasingly the norm, REA provides the critical framework for ensuring that what the model produces is what the reader actually understands.
There are no prerequisites for the e-learning series or live seminars. Three-person workshops require previous seminar attendance or having viewed the first 7 / 12 e-learning episodes.
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Start Learning at Your Own Pace
The REA E-Learning Series is available now on Vimeo for individual purchase. Organizational licensing is available for teams, departments, and institutions seeking flexible, scalable delivery across distributed learners.
The series is appropriate for writers at any level and in any field — no prerequisites required. Those who wish to continue into live training may progress to a three-person workshop after completing the first seven episodes.
Dr. Gopen’s REA training is trusted by scientists, researchers, grant writers, lawyers, engineers, and business professionals at organizations including the NIH, CDC, IBM, Amgen, JP Morgan, Johns Hopkins, and Harvard.
In science, law, and business, being misunderstood carries real costs. The REA E-Learning Series gives you the tools to make sure you aren’t.
Access the E-Learning Series on Vimeo → Explore Live Training Options → Learn More About REA →
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